A PARTY GAME WITH NO LIMITS
Clack is a party game developed for a client that transforms iPhone and iPad into a shared gaming platform. Unlike traditional party games, it allows users to take on different roles: creator and player; and create fully customized games.
BRINGING TWO EXPERIENCES TOGETHER
The main challenge was to design an app capable of integrating two fundamentally different experiences: on one side, a management interface dedicated to creating and organizing content; on the other, a fast, intuitive, and engaging gameplay experience.
The goal was to make the transition between these modes feel natural while maintaining a consistent and recognizable visual language throughout the product.
AN IDENTITY INSPIRED BY GAME CONTROL
The visual identity is rooted in the concepts of strategy and control. The game pieces immediately evoke the world of board games, while the eye and crown represent the role of the “Master” — the person who observes, manages, and guides the game.
The color palette combines vivid, easily distinguishable colors to identify different roles and functions, maintaining a playful tone without compromising readability. The modern, geometric typography ensures clarity both throughout the interface and during gameplay.
MY CONTRIBUTION
FROM CONCEPT TO LAUNCH
I was involved throughout the entire product design process, working across:
UX Design
UI Design
Brand Identity
Logo Design
Naming
Copywriting
App Store Product Page
SOLUTION
A PARTY GAME THAT ADAPTS TO ITS PLAYERS
The result is Clack: an app that allows users to create, manage, and play customized experiences within a single platform.
The app features eight collaborative and competitive mini-games spanning music, images, quizzes, and bluffing. Designed for parties, dinners, and nights out with friends, Clack offers a flexible experience that can adapt to different groups and ways of playing.
A NAME THAT BECOMES PART OF THE EXPERIENCE
The name Clack comes from the distinctive sound of a game piece hitting a board. A short, memorable onomatopoeia immediately associated with the physical gesture of playing, it helps establish the brand’s personality from the very first interaction.
