The client had extensive experience in high-efficiency energy installations but needed an independent, focused brand. The brief was to launch Il Progetto Fotovoltaico while leveraging the heritage and reputation of La Casa del Fotovoltaico, the established parent brand.

SUB-BRANDING · VISUAL IDENTITY · ART DIRECTION

CHALLENGE

BUILDING TRUST AND CLARITY IN A CROWDED MARKET

In the renewable energy sector, transparency is a key driver of conversion.

The challenge was to build a reassuring yet modern visual identity capable of guiding customers clearly through the entire journey — from the initial consultation to the installation of their photovoltaic system.

PROCESS

A SOLAR PALETTE AND A CONTEMPORARY LANGUAGE

We developed a clean visual language while deliberately avoiding the typical environmental clichés associated with the renewable energy sector.

The palette combines warm, luminous tones with slate grey to convey innovation and institutional solidity, supported by a geometric typeface designed for maximum readability across digital and physical applications.

SOLUTION

A BRAND SYSTEM BUILT FOR RESULTS

The result is a distinctive and authoritative sub-brand.

The new visual system brings online and offline communication together, making the brand immediately recognizable across digital channels while reinforcing trust throughout the customer experience.

The identity was extended across social media templates and other communication touchpoints, creating a consistent and scalable system for the brand’s growth.